Grabbing The Customers Attention

You cannot take a potential customer hiking to show them how good your hiking boots are but you can convey that mood through excellent, professional product photography, the only way you have to plant the seed in the mind of your customer that you are the best product in that particular field.

Building a brand

The pictures you take and share are not a short term plan but a long term investment. Putting up pictures consistently will help build a brand and make your company look:

  • Valued
  • Professional
  • Diverse
  • Innovative

To The Point Communications

People who are skimming through the internet intent on finding what they want do not have the time to read long tedious paragraphs explaining the product descriptions. It will be better to photograph all the different colors the product is available in and list the sizes and features in a short and concise way.

Setting The Right Expectations

Twenty-two percent of all products that are purchased online are returned by either spur of the moment buyers or due to the fact that they look different from what was advertised on your site.

Tips

Lights:

Natural light: Taking pictures in an environment with excess to a lot of direct sun is known as natural light also known as “soft light”. This is the most recommended and preferred method of product photography by professional photographers, as it highlights the product without changing its colors like fluorescent lights have been known to do.

Artificial light: Fires, candles, bulbs, and other sources of man-made light are all called and considered artificial light or “hard light”. They can be good for up-close shots of the product.

Cameras: 

A professional photographer will have a camera that he is well versed in and can get you that perfect shot that you want to get in just a couple of clicks. If you want to give it a try we suggest investing in a top of the line DSLR camera rather than trying to get a good shot with your smartphone camera.

Background:

Choosing a minimalist background would benefit you as it will shift all the focus to your product. it is also a good idea to use the environment your product is meant for as a backdrop showing the usefulness of your product. A plain backdrop can help you highlight the components of your product that are a little harder to see.